Massachusetts Institute of Technology Sloan School of Management Center for Information Systems Research

Air Deccan is the amazing story of India’s first low-cost airline. It has become the nation’s largest domestic airline in less than four years. They have done this through a clever combination of innovation and outsourcing. More importantly, from a strategic perspective, it gives powerful evidence to how technology can be a key factor in changing the industry dynamics, even in what were once considered fairly stable or conservative industries.